2012 Viral Campaign: Charlie Frost Talks I-Ching
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Sony Pictures are continuing their viral marketing campaign to promote Roland Emmerich’s 2012. They’ve just added a new video to their This is the End website where actor Woody Harrelson (who plays Charlie Frost in 2012) presents underground style broadcasts about the end of the world. In the latest video, Frost explains the connection between the I-Ching (Book of Change) and 2012.
Charlie Frost’s video campaign began back in January and since then numerous video’s have been posted. Visit This is the End and look through the monthly archives for some interesting viewing and really quite accurate reporting.
If you think what you’re hearing in these videos is purely fictional for marketing purposes, think again. 2012 is a fictional movie based upon tons of compelling evidence (whether you believe it or not) and these Charlie Frost videos are quite accurately presenting the information in a reasonable and impartial way. As far as viral marketing goes Sony Pictures are adding some real substance to the film and to the whole 2012 discussion itself. We love it!
2012 will be released in theaters:
Australia - 12 November 2009
USA / UK / Canada - 13 November 2009.
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