Disney Channel gets top marks across multiple media
Well, tops when it comes to kids programming — an area of entertainment that continues to grow on a daily basis. For 2008, Disney Channel was top of the heap in a number of areas. Not only was primetime programming number one for viewers ages 6-14, but the premiere of the network’s newest musical, Camp Rock (which introduced us to Demi Lovato), became cable’s top entertainment broadcast of the year. Cable’s top animated debut also went to Disney Channel with the premiere of Phineas and Ferb.
On the Internet, Disneychannel.com was named the top entertainment website for the year. In an average month the website pulled in 10.5 million visitors. That’s ‘unique’ visitors, mind you; we’re not talking return daily visits. In August alone the site pulled in nearly 15 million unique visitors. That’s pretty huge!
I can’t see the network’s popularity waning anytime soon. With Hannah Montana in its 3rd season (and a HM movie coming out in April), Wizards of Waverly Place continuing to chug along, and both Demi Lovato and the JoBros (sorry, Jonas Brothers for the uninformed) premiering new scripted series in the next few months, there is no stopping the Disney juggernaut. People may be frowning at the network’s excess and its effects on their children, but I’m sure that the network executives have big smiles on their faces right now.
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