Fox offer students online looks at Terminator and Fringe
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Why do college students get all the breaks? It looks like Fox will be offering the premieres of both Terminator: The Sarah Connor Chronicles and J.J. Abrams’ Fringe at fox.com
for those with a .edu e-mail address. They will also offer some behind-the-scenes footage, music videos and interviews.
This is a clever marketing ploy by Fox. The demographic for those shows definitely leans towards the young, and since college students are more exposed to computers than anybody I know who doesn’t work in the industry (and are probably more used to watching stuff online rather than on the television), the idea has definite appeal.
Mind you, such systems can be fooled, particularly if you have a friend or relative with a .edu address (or so I’ve heard). With that in mind, I don’t understand why Fox wouldn’t just offer this to everybody. I can only guess that it’s a way for Fox to control illegal downloading of these highly anticipated shows.
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