Ratings for Christmas Specials are down – Can anyone figure out why?
My guess is, things in the Rudolph house-hold are going alright. The folks behind this 50 year old special are doing a-ok.
As i sit here typing this my daughter is watching “Rudolph the Red Nosed Reindeer” for about the 400th time this Christmas season. While she’s watching it she’s also holding onto a Rudolph plush toy. Don’t even get me started on the Rudolph ornaments, Golden Books, & (let’s not forget) the cookie cutters that make stand-up characters from the special.
First, let’s keep in mind that “flat” still means they’re in the Top 20 shows on all of television…so that’s not exactly something to weep about to begin with…BUT…let’s a assume the ratings were bad (which we’re NOT for shows that older than most of the people writing on the Internet) — can anyone figure out why?
& yet, the doom-sayers at TV Week (who seem to all be collectively depressed based on recent posting) need to know “Where did all the broadcast TV viewers go during this time of year?” because ratings for the holiday specials we all know & love have fallen flat this year.
DVD.
Seems clear to me.
These specials aren’t only ON DVD – we’re marked like crazy this time of year. There are holiday packs with these specials in every major store I’ve been in since the first week of November. A few years ago it wasn’t like this – but when the first Christmas specials started getting released on DVD EVERY other possible special soon followed (He-Man & She-Ra Christmas Special, anyone?). The reason for that is simple – we sell like mad.
Ratings for these shows aren’t down because people are sitting in their houses depressed to watch TV because of the economy, & the ratings aren’t down because TV is DOOMED. They’re down because people are watching these specials MORE THAN EVER in the privacy of their own homes, whenever the heck we require.
The sooner the tv industry figures out that that’s how people need to view tv (ANY tv – SAVE LIVE SPORTING EVENTS) the better off they’ll be.
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